Highstyle Fashion emerged as an innovative category in photography back in 2006 during a creative stint in New York City, working alongside a designer who was on the hunt for fresh, trailblazing concepts.
The approach was clear: integrate latex not as the centerpiece but as the perfect complement to a sophisticated and inventive fashion ensemble, essentially the cherry on top. By mixing in materials commonly found within the fetish scene, an even more daring and distinctive look was crafted.
Over the years, photographers and stylists began to adopt this fresh aesthetic, signaling its growing influence in the fashion market. The ambition has always been to showcase this style to a broader audience, cementing its place as more than a niche trend but as a versatile and avant-garde fashion statement.
In Heavy Rubber, the focus shifts notably when the erotic aspect is set aside. Here, the artistry comes to the forefront as layers of latex, along with an array of accessories and masks, are crafted into a distinct photographic tableau.
The generous use of latex makes each Heavy Rubber session uniquely challenging and personal for the models involved. Without leaning on the usual erotic portrayal, it takes a creative and discerning eye to produce images that are captivating in their own right.
Before latex became a regular feature in my shoots, my initial ventures in photography involved experimenting with fetish models. These early experiences were pivotal, allowing me to explore and uncover the artistic potential within the bold use of latex and accompanying accessories.
The genesis of Latex Fashion was born from a vision to embrace latex in regular photoshoots, approached from a purely fashion-centric perspective. The mission was to elevate latex, traditionally seen through an alternative lens, to the realms of commercial and editorial chic.
Imagine latex as an everyday garment, draping it upon a stunning model as if it were any other high-fashion piece. The objective is to let the model shine, with the latex as an enhancer, not the sole focus—complemented, of course, by carefully chosen accessories that tie the ensemble together.
The common misconception was that latex photography was solely for fetish enthusiasts. However, the work displayed on Latexperiment breaks this stereotype by featuring unique commercial and fashion models, proving that such attire can indeed carry a different, more intriguing aesthetic.
My photographic vision takes a distinctive turn as it captures the fluid grace of premium and artistic models, including ballerinas, all clad in latex for special shoots. This is about transcending traditional fashion narratives and presenting latex in a light that emphasizes artistic expression and high-end allure.
These models, often seen in contexts of refined artistry or elite fashion, are reimagined through the lens, their natural poise and elegance accentuated by the sculptural quality of latex. The focus is on creating a synergy between the model’s artform, whether dance or haute couture, and the transformative power of latex as a medium for artistic fashion photography.
By stepping outside the expected realm of latex, these shoots challenge preconceived notions, demonstrating how versatile and sophisticated latex can be. They celebrate the unique blend of the models’ artistic disciplines with the striking visual impact of latex, crafting images that are as unexpected as they are stunning.