
Last revised June 29, 2025
LARUM.photography (“we,” “us,” or “our”) operates the website latexperiment.com (the “Site”). We respect your privacy and are committed to protecting your personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our Site, in compliance with the EU General Data Protection Regulation (“GDPR”), the German Federal Data Protection Act (“BDSG”), the German Telemedia Act (“TMG”), and other applicable laws.
1. Definitions
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- Personal Data: Any information relating to an identified or identifiable natural person (e.g. name, email, IP address).
- Processing: Any operation performed on Personal Data (collection, storage, use, disclosure, deletion, etc.).
- Data Controller: The entity that determines the purposes and means of Processing.
- Data Subject: An individual whose Personal Data is processed.
- Processor: A third party processing Personal Data on behalf of the Controller.
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2. Data Controller
LARUM.photography
Bonner Strasse 327
50968 Cologne, Germany
Phone: +49 151 23046283
Email: [email protected]
3. Categories of Data We Collect
- Information You Provide
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- Registration data: name, email address, password.
- Profile details: username, avatar, preferences.
- Communications: inquiries, support requests, feedback, and reviews.
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- Usage Data
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- Server logs: IP address, browser type/version, operating system, referrer URL, pages visited, date/time, and other diagnostic data.
- Analytics: Site usage patterns (via cookies and similar technologies).
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- Transactional Data (if you purchase goods or subscriptions)
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- Billing/shipping address, payment information (processed by third-party gateways), order history.
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- Cookies & Tracking Technologies
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- Cookies, web beacons, local storage used to personalize your experience, remember preferences, and for security.
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4. Legal Bases for Processing
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- Consent (Art. 6(1)(a) GDPR): When you opt in to newsletters or marketing.
- Performance of a Contract (Art. 6(1)(b) GDPR): To register your account, process orders, or provide subscriptions.
- Legal Obligation (Art. 6(1)(c) GDPR): To comply with tax, accounting, or other statutory requirements.
- Legitimate Interests (Art. 6(1)(f) GDPR): To improve our Site, prevent fraud, and ensure security, provided we balance your rights and interests.
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5. How We Use Your Data
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- To Provide & Maintain Services: Account management, content delivery, customer support.
- To Process Transactions: Handle purchases, subscriptions, refunds.
- To Communicate: Respond to inquiries, send service-related notices.
- To Send Marketing: Only with your consent, you may receive newsletters or promotional offers—opt-out at any time.
- To Improve Our Site: Analytics, A/B testing, security monitoring, and fraud detection.
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6. Cookies and Similar Technologies
We use cookies and similar tracking to:
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- Remember your preferences and account sessions.
- Analyze Site performance and usage (via Google Analytics, Matomo, or similar).
- Deliver personalized content and ads (with your consent).
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You can control cookies through your browser settings and opt out of analytics at any time by adjusting your preferences on the cookie banner or via your browser’s privacy settings. Disabling cookies may affect Site functionality.
7. Third-Party Services & Data Sharing
We may share your Personal Data with:
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- Service Providers (Processors): Hosting, email delivery, payment gateways (e.g., PayPal, Stripe), analytics (e.g., Google Analytics), and customer-support platforms.
- Legal & Regulatory Authorities: When required by law or to protect our legal rights.
- Business Transfers: In connection with a merger, acquisition, or sale of assets; you will be notified of any change in ownership.
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All Processors are contractually bound to implement appropriate technical and organizational measures and to use your Personal Data only for the purposes we specify.
8. International Data Transfers
Personal Data may be processed or stored outside the EU/EEA (e.g., by cloud-hosting providers in the U.S.). We ensure such transfers are protected by:
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- Standard Contractual Clauses (SCCs) approved by the European Commission.
- Adequacy decisions or binding corporate rules, where applicable.
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9. Data Retention
We retain your Personal Data only as long as necessary:
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- Account Data: Until you delete your account or we are required to delete it.
- Transactional Data: As required by tax and accounting laws (typically up to 10 years in Germany).
- Marketing Consents: Until you withdraw consent.
- Log & Analytics Data: Generally for up to 24 months, then anonymized or deleted.
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10. Your Rights
Under the GDPR, you have the right to:
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- Access your Personal Data.
- Rectify inaccurate or incomplete data.
- Erase data (the “right to be forgotten”) where legally permitted.
- Restrict or object to processing.
- Data Portability: Receive your data in a structured, machine-readable format.
- Withdraw Consent: For marketing or analytics, at any time.
- Complain: To a supervisory authority (e.g., the North Rhine-Westphalia Data Protection Authority).
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To exercise your rights, contact us at [email protected]. We will respond within one month.
11. Security Measures
We implement industry-standard technical and organizational safeguards, including:
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- Encryption (SSL/TLS) in transit.
- Access controls, firewalls, and regular security assessments.
- Employee training and confidentiality agreements.
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However, no method of Internet transmission or electronic storage is 100% secure; we cannot guarantee absolute security.
12. Children’s Privacy
Our Site is not intended for children under 14. We do not knowingly collect Personal Data from minors. If you believe we have collected such data, please contact us and we will promptly delete it.
13. Links to Other Websites
Our Site may contain links to third-party sites. We are not responsible for their privacy practices. Please review their policies before providing any Personal Data.
14. Changes to This Policy
We may update this Privacy Policy to reflect changes in our practices or legal requirements. We will post the new “Last revised” date and, where appropriate, notify you by email or a notice on the Site. Continued use after changes constitutes acceptance.
15. Contact Us
If you have any questions, requests, or concerns about your privacy or this policy, please contact:
Data Protection Officer
LARUM.photography
Email: [email protected]
Address: Bonner Strasse 327, 50968 Cologne, Germany
Thank you for trusting LARUM.photography with your data. We’re committed to keeping it safe and respecting your rights.